In 1998, one of the first examples of distributing and selling media content through the mobile phone was the sale of ringtones by Radiolinja in Finland. Soon afterwards, other media content appeared such as news, video games, jokes, horoscopes, TV content and advertising. Most early content for mobile tended to be copies of legacy media, such as the banner advertisement or the TV news highlight video clip. Recently, unique content for mobile has been emerging, from the ringing tones and ringback tones in music to "mobisodes," video content that has been produced exclusively for mobile phones. Read more
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